Hi there we are Vihaan & Ishaan. Two brothers on a mission to reduce glass waste.

We may be a small tribe, but we’re on a big mission… a mission bigger than the mountains of bottles piling up in landfills. Our mission is all about improving the circular economy, by upcycling and reducing the amount of bottles in landfills.

One day on a curious trip to the local recycling centre we saw a truckload of thrash teeming with glass bottles headed for the nearby landfill.

This is when we learnt, that despite bottles being recyclable, heaps end up in landfills… quite bizarre, right? Glass takes a frightening 4000 years to decompose if left in the environment. Every time we leave a recipient of this kind in the countryside, we are putting the environment and its ecosystem at risk. As occurs with many of the elements above, animals can cut themselves on glass or ingest it without being able to digest it. The clear threat of landfills getting clogged with thousands of tonnes of glass waste is what prompted me to found GlassUp with a clear goal to reuse and repurpose glass waste to create new and beautiful products that would help in reducing the carbon footprint left by discarded glass bottles in the landfills. I set up a local collection drive in my city to collect glass waste from homes , restaurants & clubs on a weekly basis.

The amount of surplus and waste bottles was far greater than we expected. We were also surprised to find out that bottles were being rejected BEFORE they were even used. Glass is a really versatile resource, and it can be infinitely recycled, upcycled and reused but most garbage collection systems smash and contaminate the glass before it has the chance of a new life, meaning it ends up in landfill.

In 2022, Glass Up was founded with the motivation to turn empty alcohol bottles into something new and sustainable. From the very beginning, we wanted to make a product with the highest quality by reviving existing materials and increasing their life cycle, thereby reducing landfill waste and contributing to fewer carbon emissions released into the atmosphere. Glass Up makes a wide variety of products by upcycling empty and discarded glass bottles. We aim at continuing to create a product and a company that strives for a higher level of craftsmanship and care.